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These Paid Search Pitfalls Deliver Poor Results
Many small businesses will revert to Google AdWords or other forms of paid search to offset any deficiencies in their SEO, or organic listings. There are a couple of things you need to know first,...
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Top Five Improvements to Your Website Homepage
I’ve recently started working with an agency to help me increase lead conversion on our website properties. We’re in the early stages, but already there are several areas I’ve overlooked in designing...
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SEO, Paid Search or Social Media?
There are so many different opinions on the best way for a business to market online. Whether it is paid search, SEO or social media, there isn’t one consensus best option. As a business owner, you...
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How Social Media PPC Works For Small Business Advertisers
With the recent popularity of online advertising shifting from search engine marketing to social and rich media display ad spending, it may be confusing for small businesses to understand where and...
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8 Steps to Set Up and Track Keywords Back to Multiple Sources in Salesforce
My team at PEER 1 Hosting obsesses over how to accurately track all of our sales leads back to it’s original source, and have that data automatically populated in our CRM system Salesforce.com....
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Remarketing Increases Paid Advertising Conversion
When small firms think about paid advertising online, 99.9% of them think about one thing: Google AdWords. Not to speak negatively of this venerable platform, but AdWords isn’t always (or even often)...
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